Alexandre Benjamin Navet

Van Cleef & Arpels
The brief

To celebrate Ramadan, Van Cleef & Arpels decided to collaborate with Alexandre Benjamin Navet, a renown artist whose drawings are characterized by naive traits features with bright and colors. Our challenge was to keep his recognisable style throughout an animated film.

Captures of the different animations produced (7 clips of 15s). These videos were broadcasted during Ramadan (Ramadan Kareem, Eid Mubarak)

Work on drawings

In order to preserve Alexandre Benjamin Navet's style, we "projected" these drawings on simple volumes and animated a camera that moves within this space. This concept was reminiscent of the artist's scenographies, as he drew directly a vase on a vase.

Elements of the film, such as the curtains or the palm trees, are animated frame by frame with a digital brush that we sought to render as close as possible to the artist's pastels.


We expanded the creative concept to print media and video displays featured throughout the Middle East.

Large format billboard.

Double page ad promoting Ring 8 flowers (Frivole collection)


We also worked with the artist the theme of Spring, producing three other films for digital use.

Alexandre Benjamin Navet

Van Cleef & Arpels
Van Cleef & Arpels
artistic direction
Alexandre Benjamin Navet
executive production
Studio Kippik
Traditional animation
Motion design