The Story

Van Cleef & Arpels
The brief

A fairy guides us through an imaginary gallery that retraces defining moments of Van Cleef & Arpels' history. The film was translated into 9 languages.

Work on storytelling

The challenge of this project was to present a variety of content (image archives, videos, drawings, jewelry photography) in a visually cohesive way. We chose to create an imaginary museum with a fairy as a guide, presenting the history of Van Cleef & Arpels.

Work on scenography

Keeping the scenography of the museum completely white, allowed us to highlight the brand's archives. A diversity of animation technics allowed us to create rhythm in the film and keeping each image as engaging as the previous one.

We 3D modelled two historical jewels: The Minaudiere and the Zip necklace.

The Story

Van Cleef & Arpels
Van Cleef & Arpels
direction & executive production
Studio Kippik